(29/04-2015) – Most of us know earworms: those annoying tunes that keep on re-playing in never ending loops in our heads. This can be terribly annoying (especially since these are not even songs we like).
Well, a team of scientists at the University of Reading, UK might have found the cure. They have published the result of their study in the Quarterly Journal of Experimental Psychology (Taylor & Francis). The results of the research show the best way to block obsessive melodies is neither to read a good novel nor solve complex anagrams but, simply, to chew gum.
Earworms are experienced by over 99% of individuals (J. Kellaris) and they are often source of great stress for many.